Tendencia del uso del móvil en multimedia

De nuevo nos llegan datos de EEUU sobre cómo los usuarios de móviles están utilizando el "celular" para acceder a Internet y para ver vídeos. El informe es de Nielsen y está aquí. El informe manifiesta que el decrecimiento de espectadores de televisión es significativo, no en cuanto contenidos, sino en cuanto modo de uso. Se ve menos "tele" en casa (un 4%) y más en Internet (9%).

Source: The Nielsen Company

Time Spent in Hours:Minutes
Per User 2+, Per Month


May 08

May 07

% Diff

Watching TV in the home*

127:15

121:48

4%

Watching Timeshifted TV*

5:50

3:44

56%

Using the Internet**

26:26

24:16

9%

Watching Video on Internet**

2:19

n/a

n/a

Mobile Video Subscribers Watching Video on a Mobile Phone

3:15

n/a

n/a

Vía: Always On. U.S. Mobile Leads in Web Penetration

A report that may seem somewhat surprising shows that the U.S. leads in mobile Internet penetration. According to the just-released Nielsen Mobile report, 16% of mobile phone users, or 40 million people, in the U.S. accessed the Internet (based on a 30-day time frame).

This is up from 22.4 million in July 2006. The 16% accessing the Internet via their phones puts the U.S. above the U.K., at 13% and Italy, at 12%. Moreover, in yet another report on viewing habits on TV, Internet and mobile usage, released by Nielsen, people are spending 3 hours and 15 minutes a month watching videos on their cell phones. This compares to 2 hours watching video on the computer.

Other findings from the Nielsen Mobile report are:

There were 254 million mobile phone subscribers in the U.S. in the first quarter 2008, according to CTIA.

57% of the 254 million U.S. subscribers were data users, meaning they accessed the Internet or sent text messages

37% of mobile users paid to access the Internet, either as part of subscription or transactionally

Mobile Internet use accounted for $1.7 billion in revenue in the first quarter of this year, putting it on a higher run-rate than the $5 billion for all of 2007.

 

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