Crece Netflix y Amazon Video en Europa: análisis de la reforma de Directiva de Servicios Audiovisuales

Autora: Loreto Corredoira 

Participamos la semana próxima en el seminario que la London School of Economics, concretamente por el Media Policy Projectorganiza en Bruselas, seminario de investigación y lobby  ante la inminente reforma de la Directiva de Televisión. El seminario -de inscripción gratuita- se hace en colaboración con el Centre for European Policy Studies. Aqui dejo una imagen de Variety que vale más que mil palabras sobre cómo

Mi trabajo -que se publicará en el Blog de la LSE en esos días- es un análisis de la Directiva (AVMSD), conocida en los 90 como la Directiva de Televisión sin Fronteras, que está en vigor desde 2010 y cuya reforma se discutirá en estos meses en Europa. Después de la llegada de Netflix y Amazon Prime Video (o de Nubeox, Filmin o Yomvi en España) el concepto y regulación de los llamados servicios "no lineales" requiere una puesta al dia. Netflix prevé llegar a  más de 20 millones de usuarios en esta década; y otro grande, Amazon, es ya primer proveedor online de contenidos a la carta en Alemania.

Abajo les dejo el abstract. 

Revisiting the AVMSD after Netflix or Amazon Prime Video

Conference on Audiovisual Media Services within the Digital Single Market, Brussels, June, 15th 

Revisiting the AVMSD after Netflix or Amazon Prime Video

The Digital Single Market for online video content is alive and well: the number of users is growing and the number of online platforms is exploding[1]. I will examine how Directive 2010/13/EU on Audiovisual Media Services (AVMSD)is likely to support key changes in the audiovisual legal framework but also fall short in key areas, particularly those related to cross-border content delivery. The AVMSD differentiates between “linear” and “non-linear” services, but this distinction does not provide a stable legal framework for dealing with the European presence of non-EU video-movie online platforms or with EU-based video-on-demand websites. I will examine how the definition of “non-linear audiovisual service” affects the definition of “responsible editor” for online platforms, as well as the consequences of applying content rules only to “linear” services, including effects on movie nationality and restrictions on online advertising. I will examine the possibilities for convergence between future reform of the AVMSD and the recent proposal of an EU Regulation on cross-border content portability[2]. Allowing users to travel with their subscriptions within the EU has tremendous implications for TV and movie copyright licensing.

 

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1 In 2014 there were more than 3000 video-on-demand services in Europe, including catch-up TV services from broadcasters (1196 services) and services providing access to program catalogs (2101 services). Source: http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A52015SC0270

2 Proposal for a REGULATION OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL on ensuring the cross-border portability of online content services in the internal market (Text with EEA relevance), Brussels, 9.12.2015 COM(2015) 627 final