Asunto: How this happened, el primer correo de Obama. Twitter y el correo electrónico como factores claves

Autora: Loreto Corredoira 

La noche electoral ha sido también muestra de la estrategia de comunicación, no de ahora, sino largamente bruñida del equipo de Obama. Más de 22 millones de seguidores en Twitter, y correos diarios del candidato, de su mujer, de Bill Clinton, de cantantes célebres a los suscriptores, seguidores, votantes/no del Presidente demócrata han sido una red capilar de difusión de su mensaje. 

No entro a valorarlo personalmente ahora, no toca, sino felicitar y aprender del trabajo uno-a-uno que ha seguido. Para muestra (abajo) los dos mails enviados por Michelle y por el propio Presidente esta noche, antes de nada, a su gente.

El correo nocturno de Michelle al inicio del dia electoral: id a votar y llamad a todos para que no falten 

Friend -- 

The polls are closing in a few hours.

If you've got any nervous energy, there's plenty you can do right now to have an impact on the results tonight:

1) First, make sure you vote, if you haven't yet. You can find your polling place here:

http://www.barackobama.com/lookup

2) Then, forward this message to everyone you know to make sure they vote, too. And remind your friends in battleground states on Facebook to go vote:

http://my.barackobama.com/Share-Vote

3) Finally, jump on our call tool to reach voters in key states to make sure that they know where they can go vote -- and that they do it:

http://my.barackobama.com/Start-Calling-Now

All of our hard work comes down to what happens right now. Let's not leave anything to chance.

Thank you, Michelle

El primer correo de Obama para su red social y “grassroot”

Asunto: How this happened

Friend -- 

I'm about to go speak to the crowd here in Chicago, but I wanted to thank you first.

I want you to know that this wasn't fate, and it wasn't an accident. You made this happen.

You organized yourselves block by block. You took ownership of this campaign five and ten dollars at a time. And when it wasn't easy, you pressed forward.

I will spend the rest of my presidency honoring your support, and doing what I can to finish what we started.

But I want you to take real pride, as I do, in how we got the chance in the first place.

Today is the clearest proof yet that, against the odds, ordinary Americans can overcome powerful interests.

There's a lot more work to do.

But for right now: Thank you.

Barack